1. Causing social unrest, endangering public safety, and damaging public interests. Due to the fast dissemination speed and wide scope of online rumors, once some sensational rumors form a certain scale, they will have a negative impact, causing panic among netizens and causing social instability.

2. Disturb people's thoughts, psychology, and behavior. People often behave inappropriately for the sake of a false rumor, especially when faced with rumors about their own personal interests. People lose their rationality and judgment, and thus feel that it is true from the depths of their hearts. It spreads ten times, ten times, and in the end, it makes people feel anxious.

3. Misleading public cognition and values, online rumors often exploit people's cognitive deficiencies and psychological weaknesses, create false information, and mislead the public's cognition and evaluation of specific events or individuals. This may lead to confusion in public values and affect the progress of social civilization.

4. Harming the reputation and interests of others, online rumors often target specific individuals or groups, spreading false information, maliciously attacking and defaming their reputation and interests. This may lead to economic losses, social pressure, and psychological trauma for the victims.

5. People often behave inappropriately for the sake of a false rumor, especially when faced with rumors about their own personal interests. People lose their rationality and judgment, and thus feel that this is true from the depths of their hearts. It spreads ten times, ten times, and in the end, it makes people feel anxious.

6. Intensify social panic. The spread of online rumors is fast and wide-ranging, and coupled with the constant use of language, they can easily mislead people, exacerbate social panic, and disrupt normal social order.  

The function of online discourse is always negative. It can harm individuals, groups, society, and the country. In many cases, gossip often becomes a means and tool for dishonest people to fight.

Spreading online rumors can endanger national stability, disrupt social order, and affect people's production and life.

9. Weakening people's defensive mentality, making them unconsciously prisoners of rumors, can undermine people's unity, weaken mutual trust, create internal friction, and undermine the combat effectiveness of the other party.

Reasons for online rumors:

1. The quality of netizens varies. The creators and disseminators of online rumors often exploit the weaknesses of some netizens who lack high quality, discernment ability, and information literacy to create and spread false information.

2. Insufficient network supervision. The current network regulatory mechanism has loopholes and shortcomings, making it difficult to effectively curb the spread of online rumors. At the same time, some websites and social media platforms lack strict review and management of information dissemination, which provides convenience for the spread of online rumors.

3. Interest driven. Some people or organizations intentionally create and spread online rumors in pursuit of economic benefits or other purposes. They may obtain illegal benefits by manipulating public opinion and creating social panic.